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Windows Phone. Account and Profile.

Creating business names.

A business name must be representative of the business or organization.

Rules for creating a business name

In order to be eligible for an "Official business account", business names can't include:
  • All capital letters, except for acronyms. Only the first letter of each word can be capitalized, conjunctions may not be capitalized. For example:
    • Correct: Sweet Treats or Tammy's Burritos and Tacos
    • Incorrect: SWEET TREATS* or Tammy's Burritos And Tacos
  • Any extra spaces between words. Business names must use single spacing.
  • Unnecessary punctuation
  • Emoji
  • Symbols (example: ®)
  • Consecutive non-alphanumeric characters (characters which are neither numbers nor letters)
  • Any of these special characters: ~!@#$%^&*()_+:;"'{}[]\|<>,/?
  • Any variation of the word "WhatsApp".
Also, business names can't consist of only:
  • A person's full name
  • A generic term (example: Fashion)
  • A generic geographic location (example: New York)
  • Less than three characters
Note: If your business account is listed as an "Official business account", changing your business name might result in your account losing its "Official business account" status.

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